What did we do in this project?
The final report from the Kicking Bad Habits programme, Commissioning and behaviour change, includes recommendations for primary care trusts and other service commissioners on how best to encourage people to adopt healthier behaviours. Our findings covered four broad areas where change is needed:
- reliable data
- multi-component programmes
- strengthening the evidence database
- embedding health promotion across national policies.
Why are we interested in this piece of work?
If the NHS is to live up to the rhetoric and truly become a 'health service' rather than a 'sickness service', it needs to invest much more in promoting healthy lifestyles.
As commissioners of health services, primary care trusts have been tasked with taking the lead on encouraging people to change their behaviour and adopt healthier lifestyles. But how do they best go about this ambitious goal?
In 2007, we set up the Kicking Bad Habits programme to find out how. It focused on the four behaviours that are most costly to the NHS:
- alcohol misuse
- poor diet
- lack of exercise.