Changing behaviours: what is available and what works?

This content relates to the following topics:

How do you motivate people to stop smoking, or persuade the population to vaccinate against influenza? 

The desire to improve public health and answer questions like these is driving the use of behavioural science to address traditionally challenging issues, such as the uptake of screening programmes, vaccinations, infection prevention and healthy eating. 

This online event will focus on the approaches that work, and how they can be scaled up, including real-life examples of how behavioural science can be used to motivate the public to change how they think about their health, lead healthier lifestyles and identify problems earlier.

Join the conversation to discuss how we can understand behaviour in its context, how we can identify the opportunities to elicit change, and how we can choose what to implement and measure change. This event will help you find new and more creative ways to engage, inspire, nudge or incentivise people into action.

Register today  to watch live and ask the panel your questions.  The event will also be available to watch on demand. 

Event partner

This event is held in partnership with Seqirus. 

If you're interested in partnering with us on an online event please email Chris Lazenby or call him on 020 7307 2490.




Dan Wellings

Senior Fellow, The King's Fund


Professor Richard Fordham

Professor of Public Health Economics, University of East Anglia


Professor Katherine Brown

Professor of Health Psychology Applied to Public Health, Coventry University


Sam Haskell

Head of Team, Prevention Green Paper, Department of Health and Social Care


Dr Tim Chadborn

Head of Behavioural Insights and Evaluation Lead, Public Health England

What will you learn?

Our expert panel will: 

  • provide guidance on calls for local action in the recently published Green Paper on health prevention, including insights into the vaccination strategy due to be launched in 2020
  • share learning from national and local interventions that aim to deliver long lasting behaviour changes and demonstrate value for money 
  • provide insights into research on what is being done to increase uptake of the seasonal flu vaccine among 18–64-year-olds and the steps that should be taken to achieve national targets 
  • discuss how the NHS, local authorities and the voluntary and community sector can join up local activities with national initiatives. 


Register here to watch live or on demand.