Changing behaviours: what is available and what works?

This content relates to the following topics:

How do you motivate people to stop smoking, or persuade the population to vaccinate against influenza? 

The desire to improve public health and answer questions like these is driving the use of behavioural science to address traditionally challenging issues, such as the uptake of screening programmes, vaccinations, infection prevention and healthy eating. 

This online event focused on the approaches that work, and how they can be scaled up, including real-life examples of how behavioural science can be used to motivate the public to change how they think about their health, lead healthier lifestyles and identify problems earlier.

Our panellists discussed how we can understand behaviour in its context, how we can identify the opportunities to elicit change, and how we can choose what to implement and measure change. 

Watch on demand

Event partner

This event was held in partnership with Seqirus. 

If you're interested in partnering with us on an online event please email Chloe Smithers or call her on 020 7307 2482.




Dan Wellings

Senior Fellow, The King's Fund


Professor Richard Fordham

Professor of Public Health Economics, University of East Anglia


Professor Katherine Brown

Professor of Health Psychology Applied to Public Health, Coventry University


Sam Haskell

Head of Team, Prevention Green Paper, Department of Health and Social Care


Dr Tim Chadborn

Head of Behavioural Insights and Evaluation Lead, Public Health England