In the run up to the 70th anniversary, The King’s Fund ran a series of discussion events with Ipsos MORI to understand the public’s views on the changing relationship with the NHS. The findings show that, as a society, we believe the founding principles of the NHS are as relevant today as they were in 1948 and that everyone should play a part in using services appropriately and keeping healthy. There is also support for an explicit ‘deal’ between the public and the NHS setting out what this means.
The new deal needs to be clear about our responsibilities in keeping healthy. Tackling health challenges like overweight and obesity depends on supporting people to take exercise and change their diets. The proposals set out in the ‘childhood obesity strategy’ last month to restrict the advertising of junk food and ban the sale of energy drinks to children signal a bolder and more active approach to act through legislation and regulation, and recent polling published by The King’s Fund and others suggests that these types of intervention may enjoy stronger public support than politicians often assume.
The same polling also shows that the vast majority of people – 86% – believe they have a ‘great deal of responsibility’ for keeping healthy. But there is a worrying gap between expectations and reality in how people manage their health. While the majority of people polled said they find it easy to engage in healthy behaviours such as eating well or exercising, evidence shows that seven in ten adults in England do not meet government guidelines in relation to two or more key risk factors of poor diet, physical inactivity, excessive alcohol consumption and smoking.
Improving the population’s health will not be achieved through regulation alone or by blaming people for not taking responsibility for their health. The emphasis must be on people and communities and harnessing their power alongside that of public agencies as part of a new deal.
The experience of Wigan – where the council has defined its deal with the public through the Healthier Wigan Partnership – shows how this can be done. The work of the partnership includes early intervention with children and initiatives to combat loneliness and provide food to low income families. Council leaders in Wigan focus on the assets of their population and collaborate with many other agencies in the public and third sectors to deliver their side of the bargain.
Politicians must be willing to work closely with communities in addressing these and other challenges, and recognise the important role of wider public services such as housing and social care in keeping people healthy.
While the NHS celebrates its 70th birthday, the social care system is also seeing in its 70th year, but without the fanfare or government cash boosts enjoyed by the NHS. The fault line established 70 years ago between health care which is free at the point of use and social care which is means-tested, remains a fundamental source of inequity and unfairness today. Tackling the challenge of social care reform will require decisive political action and an appropriate funding settlement. Unless this happens we will continue to have a system whose inadequacies undermine the NHS and leave many people without the care they need.
The 70th anniversary of the NHS is an opportunity to revisit the implicit deal between the NHS and the public but also to recognise that health and wellbeing are everybody’s responsibility.