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Privacy notice and cookies policy

How we collect, use and store your data

This Privacy Notice explains how The King's Fund (‘we’, ‘us’, ‘our’) collects, uses and discloses your personal data, and your rights in relation to the personal data we hold. 

The King's Fund (registered charity number 1126980 and with registered office at 11-13 Cavendish Square, London W1G 0AN) will generally be the controller of your personal data. However, in certain limited circumstances, The King's Fund's wholly owned trading subsidiary, KEHF Limited, will be the controller of your personal data – please see the relevant section below for more information. 

Last updated: April 2025

Collecting and using your data

Cookies

The King’s Fund website, kingsfund.org.uk, puts small files (known as ‘cookies’) on to your computer to collect information about how you browse the site.

Cookies are used to: 

  • measure how you use the website, so it can be updated and improved based on your needs 

  • remember your settings between and during visits 

The exact cookies we use are detailed below. 

You’ll normally see a message on the site before the first time we store a cookie on your computer. 

Necessary cookies

Cookie details

Cookie description

Name: __cf_bm
Used by: Cloudflare
Cookie type: Necessary
Cookie duration: 30 minutes

Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for these bot solutions to function properly.

This cookie expires after 30 minutes of continuous inactivity by the end user. The cookie contains information related to the calculation of Cloudflare's proprietary bot score and, when Anomaly Detection is enabled on Bot Management, a session identifier. The information in the cookie (other than time-related information) is encrypted and can only be decrypted by Cloudflare.

A separate __cf_bm cookie is generated for each site that an end user visits, as Cloudflare does not track users from site to site or from session to session. The __cf_bm cookie is generated independently by Cloudflare, and does not correspond to any user ID or other identifiers in a customer's web application.

Name: OptanonConsent
Used by: OneTrust
Cookie type: Necessary
Cookie duration: 1 year

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered.

Name: OptanonAlertBoxClosed
Used by: OneTrust
Cookie type: Necessary
Cookie duration: 1 year

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one-year lifespan and contains no personal information

Performance cookies

Cookie details

Cookie description

Name: _ga
Used by: Google Analytics
Cookie type: Performance
Cookie duration: 1 year

The main cookie used by Google Analytics, enables the service to distinguish one visitor from another. 

Name: _ga_JVZF2W25NS
Used by: Google Analytics
Cookie type: Performance
Cookie duration: 1 year

The main cookie used by Google Analytics, enables the service to distinguish one visitor from another.

Name: _hjSession_*
Used by: HotJar
Cookie type: Performance
Cookie duration: 1 year

Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. 30 minutes duration, extended on user activity. JSON data type. 

Name: _hjSessionUser_*
Used by: HotJar
Cookie type: Performance
Cookie duration: 1 year

Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days duration. JSON data type.

Name: mc 
Used by: Quantcast
Cookie type: Performance
Cookie duration: 1 year

This cookie is set by Quantserve to track anonymous information about visitor behaviour on the website.

Name: dmSessionID 
Used by: Dotdigital 
Cookie type: Performance
Cookie duration: Ranges from a cookie that expires after 20 minutes (collecting session information on pages visited) to cookies that expire after 1 year. 

Tracks and identifies a visitor as a Dotdigital contact whilst they browse a site’s pages. This data can then be used for better segmenting and targeting of contacts. 

Name: recordID 
Used by: Dotdigital 
Cookie type: Performance
Cookie duration: Ranges from a cookie that expires after 20 minutes (collecting session information on pages visited) to cookies that expire after 1 year. 

Tracks and identifies a visitor as a Dotdigital contact whilst they browse a site’s pages. This data can then be used for better segmenting and targeting of contacts. 

Targeting cookies

Cookie details

Cookie description

Name: _fbp 
Used by: Meta
Cookie type: Targeting
Cookie duration: 90 days

The "_fbp" cookie identifies browsers for the purposes of providing advertising and site analytics services and has a lifespan of 90 days.

Name: _gcl_au
Used by: Google Ads
Cookie type: Targeting
Cookie duration: 90 days

Cookies that start with ‘_gcl_’ are primarily used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. Cookies used for measuring conversion rates are not used to personalize ads. ‘_gcl_’ cookies last for 90 days. 

Name: test_cookie 
Used by: Google Ads
Cookie type: Targeting
Cookie duration: 15 minutes

Used to check if the user's browser supports cookies.

Contact us

Our data protection lead is the  Information Governance Manager, Tim Judkins. If you have any questions about how we use your personal data, or you wish to exercise any of the rights set out above, you can contact us at: [email protected].

This page contains public sector information licensed under the Open Government Licence v3.0.