Prevention Rather Than Cure: Making the case for choosing health

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Failure to address increases in avoidable ill-health, such as obesity, diabetes and sexually transmitted diseases, will put huge pressures on the future NHS, while deepening health inequalities.

But until recently, better population health has been a second-order issue for most policy-makers.

This publication asks what mechanisms and incentives are needed to put health at the heart of attitudes, policy and behaviour, offers a critique of the government's approach to health and health care, and analyses the media's influence on public attitudes and policy.

It also explores the structures, mechanisms and levers needed for change, highlights the need for clear evidence about what works, and argues for stronger leadership at all levels.