Breadcrumb Home Publications Shock tactics This content relates to the following topics: Public health Share this content Share on Twitter Share on Facebook Share on LinkedIn Share on Email Print this page Ruth Robertson explains how an advert that grabs attention, even if it offends some people, can be an important part of an anti-smoking campaign.Read the full article in The Guardian's Comment Is Free You may also be interested in Blog London and health: the best and worst of cities Chris Naylor examines how the capital compares with other English cities on selected health indicators, and asks what role cities should play in health improvement. Blog Reducing inequalities in health: towards a brave old world? David Buck looks at what recent research and data can tell us about progress on tackling health inequalities, and argues that when planning for the future we should look to the past. Active project Governing for health in global cities: lessons for, and from, London This project aims to support leaders in London and elsewhere to develop successful approaches for population health improvement in complex urban environments. Blog Chickens coming home to roost: local government public health budgets for 2017/18 With the central government grant falling, David Buck takes a look at local authorities' plans for public health spending in 2017/18.