Breadcrumb Home Publications Shock tactics This content relates to the following topics: Public health Share this content Share on Twitter Share on Facebook Share on LinkedIn Share on Email Print this page Ruth Robertson explains how an advert that grabs attention, even if it offends some people, can be an important part of an anti-smoking campaign.Read the full article in The Guardian's Comment Is Free You may also be interested in Blog Five hits, five misses: public and population health and the main party manifestos Health is about more than the NHS and social care. Here, David Buck looks at the parties’ wider commitments that will affect the population’s health. Blog Tackling poor health outcomes: the role of trauma-informed care People who have experienced trauma face a number of barriers to accessing health care. Deborah Fenney explains why a trauma-informed approach is essential for supporting a group that currently face poor health outcomes. Press release The King's Fund responds to new reports on mortality trends in the UK Veena Raleigh, Senior Fellow at The King’s Fund, responds to new reports from The Health Foundation and London School of Economics on mortality trends in the UK. Evidence and consultation Implementing the NHS long-term plan: written submission to the House of Commons Health and Social Care Select Committee Successful implementation of the NHS long-term plan depends on adequate funding for social care and public health, NHS education and training, and capital investment.