Breadcrumb Home Publications Shock tactics This content relates to the following topics: Public health Share this content Share on Twitter Share on Facebook Share on LinkedIn Share on Email Print this page Ruth Robertson explains how an advert that grabs attention, even if it offends some people, can be an important part of an anti-smoking campaign.Read the full article in The Guardian's Comment Is Free You may also be interested in Press release England has highest excess death rate: The King’s Fund responds to ONS international comparisons of mortality data Dr Veena Raleigh, Senior Fellow at The King’s Fund, responds to the ONS comparisons of mortality between European countries and regions, January to June 2020. Press release 'More a minor skirmish than a war on obesity‘: The King's Fund responds to the government obesity plan David Buck, Senior Fellow at The King’s Fund, responds to the published government obesity plan. Blog Obesity: time for action What should a new government strategy on obesity look like? David Buck outlines what is needed to ensure this attempt is successful. Blog Why are improvements in life expectancy slowing in the United Kingdom and across Europe? In an international collaboration, The King's Fund and the Organisation for Economic Co-operation and Development examine the role of cardiovascular disease in changes in life expectancy.