Notes to editors
1. For further information and interviews, please contact Beverley Cohen in The King's Fund media and public affairs office on 020 7307 2632 or Michael Moruzzi on 020 7307 2585.
2. For further information from the Health Development Agency please contact James Thomson or Sophie Davison on 020 7061 3108 / 3125.
3. For The King's Fund response to the government's Choosing Health consultation, please see our website at www.kingsfund.org.uk from Monday 28 June 2004.
4. Public Attitudes to Public Health Policy is a key component of The King's Fund's Putting Health First programme, which is exploring what a wider health 'system' geared towards keeping people healthy – as well as treating them when they are unwell – would look like. A great deal is actually known about the extent and causes of ill health. The programme aims to find the practical mechanisms and levers that will turn ideas into action. Individuals, community organisations, national and local government, as well as public and private institutions, all have a role to play.
5. The Opinion Leader Research survey was conducted in three stages. Stage one and two consisted of discussion groups representing a broad range of social classes, ages and experience of health services. Stage three consisted of face-to-face interviews conducted with over 1,000 people across the UK to check the earlier findings and explore some issues in more detail. The system used is called syndicated omnibus, it provides a cost effective way of obtaining a rapid response. The data is weighted by gender, ethnicity and social class in proportion to the national population.
6. Opinion Leader Research divided the population into five socio-economic classes. This is an attempt to rank people according to what they do. The classes are A,B,C1,C2, D and E. Class A is the professional class, doctors, lawyers, Class B is the managerial class, Class C1 is office workers in senior positions, Class C2 is office workers in junior positions, Class D is skilled manual workers and Class E is unskilled manual workers.
7. The King's Fund is an independent charitable foundation working for better health, especially in London. We carry out research, policy analysis and development activities, working on our own, in partnerships, and through grants. We are a major resource to people working in health, offering leadership and education courses; seminars and workshops; publications; information and library services; and conference and meeting facilities.
8. The Health Development Agency (www.hda.nhs.uk) is the national authority on what works to improve people's health and to reduce health inequalities. It works in partnership across sectors to gather evidence of what works, advise on standards and to develop the skills of all those working to improve people's health.