The King's Fund launches online game to promote election activity

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With the battle lines officially drawn for a UK election next month, The King's Fund, a leading independent health think-tank, has launched the 'election check-up', a light-hearted online game that challenges you to test your knowledge of where the three main parties stand on health policy.

A first for the Fund, the two-minute game has been developed to highlight its general election activities to those interested in health and social care policy issues and to provide a gateway to its dedicated election micro-site. The micro-site, first launched last month, examines the three main parties' health policies, answers key election questions, features up to the minute analysis of the key health issues in the news and brings together commentary, analysis and blogs from experts.

Some of the game’s features include animated versions of party leaders and 'Have I Got News for You' style questions to quiz players' knowledge of party policies.

The King's Fund worked with its web agency, Torchbox, who were briefed to come up with a fun and different way to demonstrate the various approaches to health and social care from the three main political parties.

Rebecca Gray, director of communications at The King's Fund, said:

'We wanted to inject some fun into our election activities while at the same time promote the more heavy-weight work we do in shaping health and social care policy.

'When we came up with the concept we knew the game would need to be fun and witty, but not too frivolous and definitely hold some informative value. The aim is to hook people into the issues and prompt them to visit The King's Fund's site to access our more in-depth resources.'

Notes to editors

  1. For further information or interviews, please contact The King’s Fund media and public affairs office on 020 7307 2585, 020 7307 2632 or 020 7307 2603. If you are calling out-of-hours, please ring 07584 146035. An ISDN line is available for interviews on 020 7637 0185.

  2. To play the game go to The King's Fund's General Election 2010 site.

  3. The King’s Fund is a charity that seeks to understand how the health system in England can be improved. Using that insight, we help to shape policy, transform services and bring about behaviour change. Our work includes research, analysis, leadership development and service improvement. We also offer a wide range of resources to help everyone working in health to share knowledge, learning and ideas.