Notes to editors
Windmill 2009: NHS response to the financial storm by Sarah Harvey, Alasdair Liddell and Laurie McMahon is now free to download.
Windmill 2009 is named after the 'Rubber Windmill', a simulation process developed in 1990 by Laurie McMahon and others at the Office for Public Management for East Anglian Regional Health Authority to explore how the health service was responding to the internal market being developed at the time. The Windmill approach is a way of looking at the future that is ‘soft’ rather than 'hard' because it relies on using the combined experience and judgement of real players in the system rather than by extrapolating quantitative data. It is particularly useful with complex social systems where there are a large number of contradictory forces at work. In the exercise participants are not asked to ‘role play’ but instead take a role that mirrored the one they hold in the real world - meaning their behaviour in the simulation was accurately informed by their real life experiences and insights. This is the second Windmill event and report The King’s Fund has hosted and published, following the previous Windmill 2007: The future of health care reforms in England (also in conjunction with Loop2)
For further information or interviews, please contact The King’s Fund media and public relations office on 020 7307 2585, 020 7307 2632 or 020 7307 2603. An ISDN line is available for interviews on 020 7637 0185.
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