Sally Brearley discusses the relationship between patients, information and choice at our NHS Information Revolution Conference. Drawing on examples from other industries, she sets out to prove that offering a limited choice and information can result in more patients becoming involved in their own care.
This item was recorded in October 2011 at The NHS Information Revolution conference. The conference, explored the information revolution in the NHS and considered how to overcome the technical and cultural challenges to fully implementing the information strategy.
What some expert (and it seems to be experts given that Sally Brearley talked about using information to guide people to the "correct" choices) thinks is a valid reduction in choice, may be totally unacceptable to a particular group of patients.
As usual with UK health policy it seems that patients' views are irrelevant and that we should sit back and let the experts decide what is good for us.