Mehboob Umarji: how can we address unhealthy behaviours in the future?

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Mehboob Umarji, a social marketing expert, describes the five key health segments of the English population, and considers how the segments with the lowest levels of health could address unhealthy behaviours in the future.

See more views from people working in health and social care, members of the public and policy-makers in our Time to Think Differently audio/video section.

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