2015 GSK IMPACT Awards: The Deborah Hutton Campaign

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Part of GSK IMPACT Awards

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  • Posted:Thursday 14 May 2015

About The Deborah Hutton Campaign

Based in Islington, The Deborah Hutton Campaign helps prevent smoking among young people through peer-to-peer education and campaigns, including its Cut Films Project.

It is estimated that 207,000 children in the UK start smoking every year; starting at a young age is associated with heavier smoking and higher mortality. Its Cut Films Project organises national and local film projects and competitions to engage and educate young people and it also provides free online educational resources for schools and supports volunteer youth panels.

What the judges said:

Young people can be hard to engage in the dangers of smoking. This project shows real innovation in educating young people to identify their own reasons why smoking should be avoided. The work it does in schools is particularly effective - it speaks a language young people can understand and relate to.

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