It is likely that the baby boom generation will be more demanding than its forebears and will enjoy relative economic wealth in retirement. The generations that follow will not enjoy that financial security and may be focused more on their own needs than those of others. They are markedly less supportive of spend on welfare. Generation Y (born in the 2000's) are the group least likely to be satisfied with the NHS.
We have tried to capture some of the differences revealed by market and workforce research in the table below:
Source: The King's Fund analysis from a variety of sources