In October 2012, Facebook announced that it now had one billion monthly users. In 2004 Facebook only had 1 million users (1). In less than ten years people have adopted a whole new means of communicating with each other. In 2011, 91 per cent of 16-24 year olds in the UK used social networking sites (2).
Social media has given new power to the consumer. They can actively share and evaluate products; create and link to communities, and adapt content to personal preferences (3).
Social media is already supporting new online communities of patient groups, and the impact of on health and social care can be expected to grow, particularly with increased transparency about services and outcomes.
- Facebook Statistics – timeline
- Office for National Statistics (2011) Internet Access – Households and Individuals
- Wikipedia – Internet of Things