This is the third paper in a series, Kicking Bad Habits, on how people can be encouraged to adopt healthier behaviour. Information-based health campaigns are a major part of the government’s health promotion strategy. A £75 million marketing programme has recently been announced to encourage healthy behaviour in children. This paper looks at the theory and selected evidence of interventions in practice, and what this can tell us about the role of information in behaviour change programmes.

We'd like to hear your views.
Post a comment|

• Shifting the Balance of Care to Local Settings
  
• Making it Happen
  
• Improving Choice at End of Life
  

• Kicking Bad Habits project page