Shock tactics
- Add to my content
- Published: 04.05.08
- Updated: 06.06.11
- Author:
- Ruth Robertson
- Publication:
- The Guardian
- Reference:
- The Guardian, Comment is free, 4 May 2008
Ruth Robertson explains how an advert that grabs attention, even if it offends some people, can be an important part of an anti-smoking campaign.
