The King's Fund house style: K

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Keogh review full reference
Keogh B (2013). Review into the quality of care and treatment provided by 14 hospital trusts in England: overview report. London: NHS. Available at: www.nhs.uk/NHSEngland/bruce-keogh-review/Pages/published-reports.aspx (accessed on xx Xxxxx 2015).

The King's Fund
In external documents refer to The King’s Fund in full. In internal documents you can refer to the Fund (make the F upper case).

The following text is used as a general description of the Fund on all materials for an external audience:

The King’s Fund is an independent charity working to improve health and health care in England. We help to shape policy and practice through research and analysis; develop individuals, teams and organisations; promote understanding of the health and social care system; and bring people together to learn, share knowledge and debate. Our vision is that the best possible care is available to all.