The King's Fund house style: E

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Do not use the term ‘the elderly’ or ‘pensioner’ use ‘older people’ or ‘people aged 65 and over’.

event titles
use single quotes and no italic for titles of events (cap up first word only)

when used as an adjective

extracts and quotations
For short quotes of less than 50 words, use single quotation marks, and doubles only for quotes within quotes. Keep short quotes within the main body of the text.

Set out direct extracts of more than 50 words with one line space above and below, indented and presented in italics with no opening or closing quotation marks. Include the reference as shown below. Start extracts with an ellipsis (…) if they run on from the introductory sentence, so that:

… the extracted text completes the sentence (as in this example). Note – no opening or closing quotation marks needed in this case because it’s a long extract and will be set out from the main body of text. There is a colon at the end of the introductory sentence.
(Bloggs 2003)

Unless you’re clearly including only part of a sentence, start the extract with a capital letter and end with a full stop. ‘Here, the quote begins with a full sentence, so there’s no need for a colon in the preceding sentence. We’re using quotation marks in this example, and no indentation, as this is a short 36-word extract’ (Bloggs 2003).

Some shorter quotations are used as ‘display quotes’ in some publications (eg, illustrating points made in the main text). These should be set out as per longer extracts whatever their length (in italics, indented, no quote marks, reference ranged left).