The King's Fund house style: C

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Use capital letters sparingly. Use an initial capital letter when a word forms part of a full title, otherwise it should be lower case.

  • 'Chris Ham, Chief Executive of The King's Fund' but 'the chief executives agreed...'
  • 'University College Hospital' but 'all hospitals'
  • 'London Borough of Greenwich' but 'London boroughs'
  • district nurse, community mental health team
  • 21st century
  • government and parliament should always be lower case (unless it is the first word in a sentence)
  • clinical commissioning groups (unless referring to a specific named organisation)
  • leadership development programmes: apply caps to all the key words in the titles of leadership development programmes with the exception of the generic word 'programme'. So Top Manager programme, Athena programme and Senior Manager programme but Seattle Study Tour



chief executive


of three or four; alternative of one or two

Choose and Book


colons [:]
Use a colon before a list, eg, before bullet points. Don't put a dash after a colon and don't use a colon when introducing an extract that's a full sentence.

commas [,]
Avoid excessive use of commas. Don't use a comma at the end of a list before 'and' (for example 'he bought eggs, milk and cheese') except where the meaning is otherwise ambiguous: outpatients, accident and emergency, and health. Commas are sometimes used in place of brackets: 'Chris Ham, Chief Executive, said...' - here it's important to use both commas. Use commas to separate sentences that could be separated into two sentences - for example, 'The first foundation trusts were created in 2004, and there are currently 32 foundation trusts in operation.

compare with

compare to

contact details

  • use minimal punctuation in addresses and telephone numbers and no full stops after email or website addresses
  • For email addresses embedded within a full sentence, there should be a colon before the address and no punctuation after as it can look like part of the address, eg, her email address is:
  • Within a full sentence, websites come after 'at:' as follows: Details are available at: Don't include 'http://' unless the web address excludes 'www'. As with email addresses, don't use any punctuation directly afterwards.
  • Marketing materials: The King's Fund's contact details should be listed on marketing materials as follows:
    • t: 020 7307 2400 [or other relevant phone number]
    • e: [or other relevant email address]
    • w:



when adjective but 'this intervention was cost effective'


Put the instruction of any cross-reference in italics: 'see p9', 'see the section on outreach care'