2013 most clicked

In the past six months, an average of 88,000 people a month have visited The King’s Fund website. We take a look at the five things that have attracted most attention during this period, and ask Katie Mantell, Head of Digital Communications and Rebecca Gray, Director of Communications and Information what they think lies behind their popularity.

1. An alternative guide to the new NHS in England  

Topping the list is our animation, which gives a whistle-stop tour of the new NHS, following the reforms of the Health and Social Care Act 2012. The video has been viewed more than 37,000 times. It explains how the new organisations work and fit together and how political jostling has changed the shape of the system from the original intention. 

Reflecting on its popularity, Katie Mantell, Head of Digital Communications at The King’s Fund, suggests this is due to its simplicity: ‘The new NHS is hugely complex and mind-boggling –  for those who work in it and for patients too. The beauty of the animation is that it cuts through this and explains, simply and visually, how we have got to where we are today.’

The animation is part of an area of our website dedicated to NHS reform.  This has been the most popular topic on our website in the past six months, demonstrating a need for material to help people make sense of the complicated system and structures that make up the NHS today. 

Find out more about our Alternative guide to the NHS in England animation

2. Lessons learnt from Stafford 

In February, Robert Francis QC spoke at our conference, which looked at the outcomes and implications of the Francis Inquiry report. Since then – his first public address since the publication of his report into the failures of care at Mid Staffordshire NHS Foundation Trust – the video of his presentation and his slides have been viewed more than 16,000 times. ‘The Francis Inquiry report was an important milestone for the NHS,’ explains Rebecca Gray, Director of Communications and Information at The King’s Fund. ‘People want to understand what happened at Mid Staffs and how the NHS can move on from it and develop the right culture of care.’ 

Reflecting this desire to ‘fix’ what went wrong, Jocelyn Cornwell’s blog, on developing a culture of compassionate care, published in October 2012, has been the most read blog in the first six months of this year. Jocelyn argues for a collaborative model of leadership, asserting that ‘it's simply not possible to deliver reliable, compassionate care 24/7 unless the system as a whole makes it a priority and the most powerful people in the system actively demonstrate their commitment to the values and behaviours that support caring.’

See our work on the Francis Inquiry report

3. Urgent and emergency care

With long waits in accident and emergency departments hitting the headlines and causing political debate at the despatch box, people have been coming to The King’s Fund website to find the facts about A&E services. The most read blog of those published in 2013 is John Appleby’s on A&E attendances, and the blog that generated the most comment online is one from Nigel Edwards, which asked can we keep up with the demand of urgent and emergency care?

Catch up with our work on urgent and emergency care

4. Empowering patients and service users

The most popular infographics on the Fund’s website are from our Time to Think Differently programme, specifically those that consider how patients and service users will use technology and data to become more active in their care.

‘The Time to Think Differently programme aimed to stimulate debate about the changes needed for the NHS and social care to meet the challenges of the future; the first phase of the programme was about engaging people and promoting discussion,’ explains Rebecca Gray. ‘The infographics were an important part of that; they give a striking illustration of the both the pressures and opportunities facing the NHS today.’

See our Time to Think Differently work

5. Making integrated care happen at scale and pace: lessons from experience

The most popular publication on our website in the past six months, this paper aims to support the process of making integrated care happen by summarising the steps that need to be taken to make it a reality. ‘This appeal of this report is its practicality,’ says Rebecca. ‘It gives people concrete things to aim for, drawn from our own work and that of others where they are making real strides in implementing an integrated care strategy.’   

Read the paper: Making integrated care happen at scale and pace