Medicines optimisation: from principles to practice

Speakers at our seminar, Medicines optimisation: from principles to practice, discuss issues around polypharmacy and medicines optimisation. Keith Ridge, Martin Duerden and Paula Tully consider challenges of medicines optimisation and polypharmacy, how polypharmacy could be managed differently and what the potential role of industry is in supporting improved medicines optimisation.

Medicines optimisation: from principles to practice

Featuring in this video are:

  • Dr Keith Ridge, Chief Pharmaceutical Officer, NHS England
  • Martin Duerden, Deputy Medical Director, Betsi Cadwaladr Health Board
  • Paula Tully, Head of Customer and Channel Marketing, Established Products, Pfizer.

Find out more about the event: Medicines optimisation: from principles to practice

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