2011 GSK IMPACT Awards: Age Concern Cardiff and the Vale of Glamorgan

Age Concern Cardiff and the Vale of Glamorgan was a winnner in the 2011 GSK IMPACT Awards. The charity reaches out to older people in the region, many of whom live alone, are physically frail and live below the poverty line.

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Volunteers are the cornerstone of the organisation, with over 400 providing support to its innovative projects.

Its Placement Advisor's Service, whereby advisors work with older people who need to move from hospital into a care home, helps reduce the distress that older people and their families feel when they can no longer live alone.

A counselling service provides professional support to over 100 older people each year, while the Ageing Well Programme and Good Neighbour Schemes provide activities and services that break down the isolation felt by many.

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